Have you ever dreamed of starting your own business? You're not alone. In fact, 60%* of adults worldwide have considered launching their own venture at some point in their lives (*Global Entrepreneurship Monitor), driven by the desire for greater flexibility, autonomy, and control over their work and future.
However, the path of entrepreneurship isn’t always easy. Starting a business from the ground up can be intimidating, with challenges like building a brand, attracting clients, paying off investments, and leading a team—especially in the early stages.
franchising: the launchpad for business ownership
With success rates for franchises being 8% higher* than those of standalone small businesses, franchising has become an increasingly appealing alternative to starting an independent venture. This safer and more structured pathway to business ownership is one of the key reasons the global franchising industry has grown into a massive economic force, contributing approximately $4.7 trillion* to the global economy (*International Franchise Association). In Austria, this trend is particularly evident, with the franchising sector contributing about €9 billion annually to the economy and supporting approximately 65,000 jobs through more than 10,000 franchise units (European Franchise Federation).
9 advantages of franchising
brand recognition from day one: Starting with a name people already know and trust, making it easier to attract customers from the get-go.
a proven formula: Skipping the trial and error by using a business model that’s been tested and perfected over time.
training and support: Benefit from expert training and ongoing support in areas like operations, marketing, and management.
easier to get financing: Banks and investors are more likely to back you because franchises have a track record of success.
marketing made easy: Take advantage of national or regional marketing campaigns funded and managed by the franchisor.
save money on supplies: Access to the franchisor’s bulk purchasing deals means lower costs for inventory and supplies.
make money faster: With everything set up for success, you might see profits sooner than if you started from scratch.
a community of other franchisees: Connect with a network of peers who can offer advice, share experiences, and provide support.
get help with legal stuff: Franchisors often guide you through the complex legal and regulatory landscape.
and the biggest advantage: flexibility that fits your life
Franchising offers a level of flexibility that is particularly appealing to female entrepreneurs. The ability to set your own hours, work from different locations, or even run a franchise part-time makes it easier to balance business ownership with other responsibilities, such as family or personal pursuits. This flexibility has contributed to the growing number of women entering the franchising world, where they now own or co-own more than 35%* of franchise businesses globally (*International Franchise Association). Franchisors are recognizing this trend and increasingly providing tailored support and mentorship to help women succeed, making franchising a powerful option for those looking to create a business that fits their life.
how to start a successful franchise
Sade Schmitz-Ödek, franchisee of McDonald's in Austria, shares her tips on succeeding based on her extensive franchising experience.
1. do your research beforehand
Before diving into franchising, thorough research is crucial.
Assess the market to determine if there is a demand for the type of business you want to start. For example, consider whether there is a need for a new café or restaurant in your target area. Evaluate the location carefully to ensure it aligns with the brand and has the potential to attract customers.
2. choose a brand that aligns with your values - you’ll have a close relationship with them
Selecting a brand that resonates with your personal and professional values is essential. You will be working closely with this brand, so alignment is key to maintaining a positive relationship.
Sade points out her positive experience with McDonald’s in this regard: “One of the most admirable aspects of McDonald’s culture is its strong emphasis on diversity and inclusion, ensuring that regardless of gender or ethnicity, everyone has equal opportunities for growth and advancement.
As a woman, it’s incredibly empowering to be part of an environment that not only values my contributions but also fosters a supportive team dynamic. The numerous opportunities for career advancement within the company make it a unique and fulfilling experience.
The freedom to be authentic without the need to pretend creates an ideal work environment where we are embraced for our true selves, making it a dream job where we can truly thrive.”
3. look for professional development opportunities of franchise
When choosing a franchise, consider the support and professional development opportunities the brand offers. This support can make a significant difference in overcoming challenges and achieving success.
Sade remembers the help she received from McDonald’s a significant contribution to her success.
“McDonald’s has been supportive in helping me overcome professional challenges in several ways. The company offers extensive training programs and resources that have equipped me with skills and knowledge needed to tackle various challenges effectively.
The supportive team environment encourages open communication and collaboration, enabling me to seek guidance and advice from colleagues and managers when facing difficulties.”
4. be prepared to work hard
While franchising offers the backing of a recognized brand, it still requires a significant amount of hard work and dedication.
Sade highlights that “Running a franchise requires dedication, resilience, and hard work. Be prepared to invest your time and effort in building and growing your business.”
5. enjoy the journey & be proud
Embrace your entrepreneurship journey and celebrate your accomplishments. The road to entrepreneurship is filled with challenges, but it also offers numerous rewards and opportunities for personal and professional growth.
By following these practical steps and leveraging the advantages of franchising, you can embark on a successful entrepreneurial journey. With determination and the right support, the dream of owning and operating a thriving business can become a reality.
about Sade Schmitz-Ödek
Sade Schmitz-Ödek started her career at McDonald's back in 2006 with an apprenticeship and through the years she grew into a leadership role.
Sade’s goal as a franchisee is to create a modern restaurant experience in a feel-good atmosphere at the McDonald's restaurants.
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