Despite global economic uncertainties and recession fears, the aviation industry is experiencing unprecedented growth. With global travel demand projected to reach 8.2 billion passengers by 2037, this sector is not only expanding rapidly but also evolving to become more sustainable. As the industry navigates significant challenges such as climate change and supply chain disruptions, the push towards greener practices is more critical than ever. To gain insight into the future of aviation, we spoke with Elisabeth Zauner, the Country Manager of Emirates in Austria. In our conversation, Elisabeth discusses the current state of the industry, forecasts key changes over the next decade, and explores how innovations and societal trends will shape the path forward.
aviation industry on the rise
The aviation industry is experiencing remarkable growth, driven by rising global travel demand. According to the International Air Transport Association (IATA), more than 4 billion people, over half of the world’s population, are expected to fly annually by 2024. This reflects the sector's resilience and adaptability. Elisabeth Zauner notes, "The worldwide travel demand is currently at an outstanding high level, and this trend is expected to continue in the near future for both leisure and business travel sectors." This growth is bolstered by increased connectivity, economic development, and a growing middle class in emerging markets.
key trends shaping the future of aviation
1. commitment to sustainability
Sustainability is at the forefront of the aviation industry's future. As climate change becomes an increasingly pressing issue, airlines and manufacturers are investing heavily in sustainable solutions. “The global community has become more environmentally conscious, so consumer preferences and honest efforts for our society and our climate will contribute to a better and brighter future for us and generations to come. Environmental sustainability will be a key focus to achieve the net zero industry goal by 2050. In this context, Emirates has committed USD 200 million to research and development projects aimed at reducing the impact of fossil fuels in commercial aviation. Sustainable aviation fuels (SAF) is a promising candidate that could drastically reduce carbon emissions.” says Elisabeth.
2. harnessing artificial intelligence and technology
The integration of Artificial Intelligence (AI) and advanced technology is transforming the aviation sector. Artificial Intelligence is expected to impact safety, customer experience, and operational management in the aviation industry," says Elisabeth. Predictive maintenance, for example, allows airlines to anticipate and address technical issues before they become problematic, reducing downtime and improving efficiency. AI-driven customer service solutions provide personalized travel experiences, increasing passenger satisfaction and loyalty. Furthermore, advancements in digitalization, such as smart airports and automated processes, contribute to a more seamless and efficient travel experience.
3. evolving workforce dynamics
The rapid pace of technological change and industry growth is reshaping workforce requirements in aviation. “To meet the strong demand for air travel, Emirates is looking to hire over 5,000 cabin crew and flight deck employees this year. As in many other industries, the rapid pace of technological change will require the workforce to constantly update their skills and adapt to new tools and methods. Lifelong learning and professional development will be more crucial than ever.”, emphasizes Elisabeth. Training programs focusing on sustainability practices, digital tools, and AI applications are essential to equip employees with the necessary skills to thrive in this evolving landscape.
opportunities for next-generation professionals
The aviation industry offers numerous opportunities for the next generation of professionals. With its dynamic environment and the continuous evolution of technology, young professionals can look forward to exciting and rewarding careers. The focus on sustainability and innovation means that new jobs will emerge in areas such as research, production, and maintenance of sustainable aviation fuels and alternative technologies. The industry's commitment to reducing its environmental footprint also aligns with the values of many young professionals who prioritize sustainability in their career choices.
As Elisabeth Zauner highlights, "The transition to sustainable aviation will create new jobs in research, production, and maintenance of SAFs and other alternative fuel technologies. Training programs and curricula will evolve and develop a new generation of aviation professionals." These changes promise to promote environmental sustainability, create new economic opportunities, and improve global connectivity, making the aviation industry an attractive and impactful field for future professionals.
about Elisabeth Zauner:
Elisabeth Zauner began her career with Emirates in 2008 and has since held various management positions including Commercial Manager Austria and various Eastern European countries. In August 2022, she was appointed Emirates Country Manager, marking a significant milestone in her professional career. As a mother of two, Elisabeth is a strong advocate for the power of diversity. She is also dedicated to empowering the next generation, sharing her knowledge and experience by teaching at the IMC University of Applied Sciences.
about Emirates:
The Emirates story started in 1985 when the airline launched operations with just two aircraft. Today, Emirates flies the world’s biggest fleets of Airbus A380s and Boeing 777s, offering customers the comforts of the latest and most efficient wide-body aircraft in the skies. Emirates inspires travellers around the world with a growing network of worldwide destinations, industry leading inflight entertainment, regionally inspired cuisine, and world-class service.
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